progress now colorado rebrand

Progress Now Colorado is the state’s largest and most effective multi-issue advocacy organization. We communicate our ideals through high-quality video, cutting-edge digital marketing campaigns, and a full scope of storytelling for progressive values and issue-aligned organizations in Colorado. When I started working with PNC in the spring of 2018, the organization had begun rapidly expanding in staff size and influence, but the brand hadn’t quite caught up. The running joke was that PNC looked more like a lobbying firm circa 1992 and less like the creative agency we were growing into. Over the next 8 months, I led the rebranding efforts with a small team of producers and designers.

The brand seeks to position PNC as a bold and trusted platform for Colorado progressives by leveraging powerful, visual narratives to portray the human aspect of politics.

Progress Now Colorado collaborators: Jeremy Flood, Logan Coleman, and Alan Franklin